As part of the Pre-University Week for Lower Sixth, the Textiles department took nine students to the Superdry head office in Cheltenham. They were fortunate enough to spend the day with the Product and Brand Director, and founder, Mr Julian Dunkerton, who provided the students with an invaluable insight into setting up and maintaining a highly successful fashion business.
The group started their day by being given a mini Superdry induction, which would be given to all new employees and provided a great snapshot into the world of work. It also gave students an insight into how the brand began and evolved so rapidly. Julian answered our students’ questions in the state-of-the-art training academy before they visited the design department. They were given an overview of the graphics, womenswear, menswear and jersey departments, and were able to see the 2018 presentation boards full of swatches and samples. Students were fascinated by the wide range of components, fabrics and prints available. The design team really inspired our students and spoke willingly about how they achieved their coveted job roles.
Next, an apprentice Natalie led a tour and gave the group a personal insight into the whole business, from merchandising, buying, accounts and HR to the photography studio and the sample room. They were able to see a real-life photoshoot take place and have their own photograph taken as a keepsake. The real highlight for the group was seeing the new sportswear range that will be launching in October 2017. We felt very privileged to be able to view products that haven’t even made it into the shops yet!
They then met with a number of Superdry apprentices, who gave a very honest account of their journey through education, to where they are today. When questioned by College students they gave some wonderful advice and we cannot thank Julian and his fantastic team enough for their time.
Student Chloe Chan said, “I really enjoyed the visit to Superdry and it gave me more insight into what happens in an actual fashion business. I particularly liked the part where we visited the different departments: marketing, finance, HR and operations. I was fascinated by how professional the studios are, along with the area for visual merchandising.”