Young Apprentices for the Day

Young Apprentices for the Day

On Thursday, children in Years 3 and 4 at Cheltenham College Junior School were given the chance to be Young Apprentices for the Day, taking on the challenge of designing and branding a new cereal.

In conjunction with the Economics and Business Department at Cheltenham College and with a briefing from a design and marketing professional, 80 pupils worked in teams to create a logo, box design, television advertisement and jingle for their new cereal.

Debbie Isaachsen, Head of Lower School said: "This is a wonderful opportunity for pupils as young as 8 to get a real taste of the business world."

  

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